The race is on to develop and deliver next generation successful energy efficiency programs. There is indeed innovation in the marketplace. The days of what I call “hamburger selling” will end, probably in the next decade. Selling EE in these cases is like selling hamburgers – who can sell the most and the cheapest hamburgers that people will eat. The product is unsophisticated – lighting, primarily. The market is huge and opportunities ubiquitous. Marketing and selling the burger is the name of the game and will be for a few more years. In the past five years, energy efficiency has…
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Yay! I’m outside working on my computer for the first time this year. Alright, who cares? Every week I plow through news-clipping services to see what is going on, to build my topic list, which is piling up faster than the weeks pass. This week I had to shelve 4-5 great topics to again take on the recently arisen climate bill. Many huge utilities and other giant energy users and associations are lauding the Kerry-Lieberman-Graham bill. These institutions include the American Wind Association, Duke Energy, Dow Chemical, Florida Power and Light, T. Boone Pickens, National Resources Defense Council, Steelworkers Union,…
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