Automobiles have really changed over the past 30 years, and in some ways for the worse. Back in the 1970s before hardly anyone purchased imports, imports were small and domestic vehicles were hulking behemoths. Then it was the second, or was it the third or fourth – doesn’t matter – energy crisis hit in the late 1970s and domestic cars shrunk in a big way. The Ford Mustang went from a muscle car to feeble runt. A 1982 Mustang was the first car I owned. It was also by far the crappiest car I ever owned. This was the first…
Read More
July 1992: Tickets for U2’s ZooTV show at RFK stadium in Washington, DC go on sale by Ticketmaster. The tickets are snapped up in a few hours, as fast as the phone lines could handle the traffic. This was before anyone knew what the internet was (no Al Gore jokes). Fortunately, a second date was announced and the roommate waited for the crack of 12:00:00 AM for a shot at the second batch, successfully. March 1, 2010: Federally funded rebates become available for efficient appliances in Iowa and Minnesota. Phone lines jammed with 10 times expected volume and internet traffic…
Read More
Jenny Craig customers do it all the time – pay money to consume less. This may make perfect sense to people who understand customers’ needs, but to others it seems really stupid to pay somebody to help use less of something. This is a bit like utility programs that spend money for customers to use less of their product. The vast majority of our energy work comes from referrals and repeat clients. On numerous occasions, we seemed to have customers at the tipping point, only to have them bail out at the last minute. Why? The utility introduced us to…
Read More
I read this article http://www.usatoday.com/tech/news/2010-01-05-home-energy-efficiency-demand_N.htm and the thought came to mind, “are energy efficiency incentives really incentives pushing people to implement energy efficiency - or coupons offering a discount for energy efficiency measures?” What’s the difference? I would say it’s huge. Retailers abhor it when the trained shopper waits for deep discounts to buy, obviously at a much lower profit margin. Likewise, there is nothing airlines hate worse than an airfare war. Buyers of “American made” automobiles (GM, Ford, Chrysler) have been trained to wait for huge incentives, which is one of the reasons two of three essentially failed. Again,…
Read More
