This article, Americans could pay more for clean energy. But will they really?, from Utility Dive reminds me of my own life experiences with squirrelly people. They talk a good game, but where is the action? It also reminds me of the folly in precise net-to-gross, or attribution studies. The article highlights findings of a University of Michigan study regarding consumer concerns over energy prices and the environment. The findings include: Ninety three percent say energy prices are affordable. The threshold for unaffordable is a 140% increase! Energy markets are inelastic (I said this a long time ago). Self-reported willingness…
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