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unique selling proposition

P4P’s Incompatibility with DEI

By Energy Rant No Comments
When I first heard the term “value proposition” years ago, I thought, what the heck does this obtuse phrase mean? In this context, value is a measure of desirability, and proposition means proposal. Google tells us that value proposition is “an innovation, service, or feature intended to make a company or product attractive to customers.” Oh, you mean selling point: “a feature of a product for sale that makes it attractive to customers.” Wikipedia adds another term, “In marketing, the unique selling proposition, also called the unique selling point or the unique value proposition in the business model canvas, is…
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Showrooming – Not for Energy Efficiency

By Energy Efficiency, Energy Rant No Comments
A few weeks ago, a reader of this post commented that she often doled out free advice regarding energy efficiency at parties – er, at parties she doled out free advice re energy efficiency. Which reminds me, if I’m in a room of non-geeks, you know, normal people, and describe what I do, suddenly they need another drink or a trip to the lady’s room. For this objective, being a veterinarian would be far more beneficial. But back to the comment of free advice, my response was, “Don’t be showroomed.” I would bet that the word showroom, as a verb,…
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