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Process Optimization – Elvis Gets It

By Energy Rant No Comments
When I was a kid, maybe in junior high, we were assigned a project to describe, step by step, how to make a peanut butter and jelly sandwich. After moment of, “huh,” I understood the task and purpose of the assignment. There isn’t enough of this type of assignment in efficiency programs or business today. On many occasions in recent years, I’ve had to explain how the utility business works, how we handle aspects of our business, or how a program process works. When the receiving end is fully invested in understanding these things as well as they can, both…
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P4P’s Incompatibility with DEI

By Energy Rant No Comments
When I first heard the term “value proposition” years ago, I thought, what the heck does this obtuse phrase mean? In this context, value is a measure of desirability, and proposition means proposal. Google tells us that value proposition is “an innovation, service, or feature intended to make a company or product attractive to customers.” Oh, you mean selling point: “a feature of a product for sale that makes it attractive to customers.” Wikipedia adds another term, “In marketing, the unique selling proposition, also called the unique selling point or the unique value proposition in the business model canvas, is…
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Selling Energy Efficiency; The Rare Bird Gets the Worm

By Energy Efficiency, Energy Rant No Comments
This article from Greentech Media a few weeks ago provides a great follow-on subject for this post. The subject is selling energy efficiency, and it ties the combination of Home Runs in Residential HVAC(ironically published the same day as the Greentech article) and last week’s post, Trade Allies; Care for a Nail, Sir. The crux of the Greentech article, aside from explaining how we are doing a bad job selling energy efficiency, is how to do it right. Really, the subject spreads to commercial and industrial in almost exactly the same way. In summary: Wrong: Selling on “energy savings and…
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Trade Allies; Care for a Nail, Sir

By Energy Efficiency, Energy Rant 5 Comments
Would you like to hear about the founding of Michaels?  Great!  Jim Michaels, founder and namesake of the company, and Dave Waffenschmidt, current President, had started a flourishing energy efficiency business within a local architect and engineering firm amid the waning days of the Carter administration.  The two of them, and one other fellow, left that firm to start Michaels because they saw an opportunity and focused solely on energy efficiency and improving building performance.  They had a burning passion for these things.  Efficiency and performance were the thing, not a thing, to tinker with as time permitted in an…
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