For some strange reason, I’ve learned a lot about pay for performance in recent weeks. To spare tongues everywhere, let’s call it P4P. P4P efficiency programs are on the move once again. It is interesting to note that the last time P4P was the rage was during the deregulation gambit, almost 20 years ago. Like denim preferences, what goes around comes around with efficiency fads. The Original One of the most popular programs during the prior faddy P4P era was called a “Standard Offer” program. What marketing genius(es) coined that brand? I like metaphors, but I can’t think of any…
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