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Replacing the Burger

By Energy Efficiency, Energy Rant, Sustainability 2 Comments
The race is on to develop and deliver next generation successful energy efficiency programs.  There is indeed innovation in the marketplace.  The days of what I call “hamburger selling” will end, probably in the next decade.  Selling EE in these cases is like selling hamburgers – who can sell the most and the cheapest hamburgers that people will eat.  The product is unsophisticated – lighting, primarily.  The market is huge and opportunities ubiquitous.  Marketing and selling the burger is the name of the game and will be for a few more years. In the past five years, energy efficiency has…
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Blackouts for a Rounding Error

By Energy Efficiency, Energy Rant, Government, Renewable Energy, Utility Stuff One Comment
This week features an overload of potential topics but let’s start with this one: Can we put some adults in charge in certain seats of power in Washington.  I’ve mentioned in previous posts, the EPA is running wild when it comes to mandating emissions requirements from power plants.  Lisa Jackson, head of the EPA and her cronies make policy in a vacuum sometimes with no regard to implications, at all. People can govern with the carrot – providing incentives to do the right thing; sugar – handouts to politically favored, typically dead end technologies or businesses (see tidbits below); and…
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