As we transition out of the dollars-like-dog-biscuits for widgets era into an integrated, connected, behavior and knowledge based era (EE Wave 2), we must reconsider incentives. We must reconsider what incentives are, and who gets them. I am only able to get started on this topic with a specific true story, but first… Sacred Cow #9: EE Programs are not Welfare Programs The status quo dictates that incentives must go to customers paying the electric or natural gas bills. In other words, like a welfare program, dollars must flow from the masses within a population to a smaller group of…
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