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non-widget programs

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Program Adoption Curves – Telephones and Televisions

By Energy Rant No Comments
There are certain energy efficiency programs that we are never going to pursue – all those that are in the late majority and laggard stages. Those ships left the pier 10-15 years ago, and we are not going to attempt to catch them. In two words, they are widget programs, up, down, mid, over, under-stream programs of all stripes, including direct install. The previous chart shows theoretical adoption and market share curves. Of course, in reality, adoption isn’t nearly as pretty, as shown in the next chart, which is fascinating. You will want to get your own version of that…
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