marketing Archives - Michaels Energy

May 30

Getting Personal with Inbound Marketing

By Jeff Ihnen Energy Rant No Comments

I was reading an article recently, and I apologize because I don’t remember what or where it was to share it, but the crux of the article was times have never been better, and the good ole days weren’t so grand. The conveniences of modern life can fill books, but what most people think they despise, actually benefits them. An easy example is profiling via personal internet activity from Google to Amazon, to even your internet service provider. Who doesn’t like autofill provided by Google? What about saving credit card data so I can sit on my bum instead of…

May 08

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Customer Engagement – Get With it or Get Lost

By Jeff Ihnen Energy Rant 2 Comments

This week, I am joined by someone who actually knows what she is talking about: Kristin Laursen, our Director of Marketing and Business Development. The two of us attended the Association of Energy Services Professionals (AESP) Spring Conference in Salt Lake City last week. The theme of the conference was marketing and customer engagement. Marketing and customer engagement is moving at Mach speed. Campaigns and outreach that may have gotten program managers over the finish line in time five years ago, three years ago, or even last year, are likely on the verge of obsolescence. My simpleton assessment is that…

Oct 24

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Guest Rant – Marketing Gone Wrong…and Right

By Liz Haworth Energy Rant No Comments

Guest blog alert! Kristin Laursen and Teri Lutz here, filling in for Jeff while he relaxes somewhere in the middle of Iowa, sipping martinis and riding tractors (for real, we couldn’t make this up). So if you disagree with anything in this Rant, you’ll have to wait until Jeff returns and take it up with him. ;) A common frustration in the utility industry, or any industry for that matter, is “why aren’t we hitting our targets?” In our industry, those targets can include any number of things, from customer interactions, to program participation, to impacts, and many things in…

Feb 11

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Holy Mother of Bovine Batman!

By Jeff Ihnen Energy Efficiency, Energy Rant No Comments

It’s been a long time since I’ve written about compact fluorescent light bulbs, so I think I’ll keep it that way. This rant is brought to you by our friends at E Source. Actually, as I was scrounging around for some information on their site, I came across this article on electric vehicles, or EVs, which left me mentally agape. I am going to guess the author, Jay Stein, lives and breathes EVs and has for years. It appears he has worked tirelessly to bring the EV from the Frivolous Novelty to gas-electric hybrid stature and beyond, but jeezo, allow me to…

Aug 02

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It’s Knowledge, Stupid!

By Jeff Ihnen Energy Efficiency, Energy Rant, Government, Sustainability, Tax Stuff, Utility Stuff One Comment

I’ve spent most of my career in energy efficiency marketing and selling energy efficiency to clients and anyone who might listen. Come to think of it, I marketed and sold to a lot of people who didn’t listen, to be sure. So no one is safe. A major component is removing barriers; also known as excuses, and sometimes bad ones. Selling EE is very challenging but rewarding and it’s the way it should be rather than jamming laws down the gizzards of the public by the dysfunctional, corrupt, and clueless bunch in Washington. Last week a guy actually presented a…

Guest Rant – Marketing Gone Wrong…and Right

Holy Mother of Bovine Batman!

It’s Knowledge, Stupid!

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