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marketing strategy

P4P’s Incompatibility with DEI

By Energy Rant No Comments
When I first heard the term “value proposition” years ago, I thought, what the heck does this obtuse phrase mean? In this context, value is a measure of desirability, and proposition means proposal. Google tells us that value proposition is “an innovation, service, or feature intended to make a company or product attractive to customers.” Oh, you mean selling point: “a feature of a product for sale that makes it attractive to customers.” Wikipedia adds another term, “In marketing, the unique selling proposition, also called the unique selling point or the unique value proposition in the business model canvas, is...
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Guest Post: I Get So Emotional, Baby

By Energy Rant One Comment
Sorry, it’s not Whitney Houston, or Jeff Ihnen, writing this week’s Rant. It’s Kristin Laursen filling in while Jeff puts his feet up, sips martinis, and listens to 90s love songs (at least two of the three of those are true). Last week in Jeff’s Rant, he told us that consumers rule and drive everything, and that we’re “notoriously bad at math and buy for emotional and other reasons.” I can personally attest to the bad at math part, but the buying based on emotions can be explained through behavioral economics. Behavioral economics gives us insight into human behavior to...
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