I’ve spent most of my career in energy efficiency marketing and selling energy efficiency to clients and anyone who might listen. Come to think of it, I marketed and sold to a lot of people who didn’t listen, to be sure. So no one is safe. A major component is removing barriers; also known as excuses, and sometimes bad ones. Selling EE is very challenging but rewarding and it’s the way it should be rather than jamming laws down the gizzards of the public by the dysfunctional, corrupt, and clueless bunch in Washington. Last week a guy actually presented a…
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As you must know, last week congress failed to pass a repeal of the incandescent light bulb with their “Better Use of Light Bulbs” (BULB) act. There you go right there - God awful marketing. Who comes up with this junk? Why does every bill have to be called an “act”? It’s like every scandal has “gate” attached to it. Do the Millennials even know where gate comes from? Climategate. Memogate. Blagogate. Filegate. Macacagate. Monicagate. Nannygate (2 each). Travelgate. Troopergate. Guess who has the most gates. I don’t know but I’ll bet Bill and Hillary have to be in the…
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The Wall Street Journal this week weighed in on the ban on incandescent from the energy bill of 2007 signed by Bush to phase out the incandescent light bulb by 2014. Naturally, their opinion is that banning products that are essentially harmless and in demand from citizens is bad policy. As usual, I have multiple points of view on this issue as well. First, I agree with the WSJ that ramming things like this down peoples’ throats is never a good idea. It appears that next month we are going to see the political fallout of such lawmaking processes. In…
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