I’ve spent most of my career in energy efficiency marketing and selling energy efficiency to clients and anyone who might listen. Come to think of it, I marketed and sold to a lot of people who didn’t listen, to be sure. So no one is safe. A major component is removing barriers; also known as excuses, and sometimes bad ones. Selling EE is very challenging but rewarding and it’s the way it should be rather than jamming laws down the gizzards of the public by the dysfunctional, corrupt, and clueless bunch in Washington. Last week a guy actually presented a…
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