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energy efficiency incentives

Incentive or Discount?

By Energy Efficiency, Energy Rant One Comment
I read this article http://www.usatoday.com/tech/news/2010-01-05-home-energy-efficiency-demand_N.htm and the thought came to mind, “are energy efficiency incentives really incentives pushing people to implement energy efficiency - or coupons offering a discount for energy efficiency measures?”  What’s the difference?  I would say it’s huge. Retailers abhor it when the trained shopper waits for deep discounts to buy, obviously at a much lower profit margin.  Likewise, there is nothing airlines hate worse than an airfare war.  Buyers of “American made” automobiles (GM, Ford, Chrysler) have been trained to wait for huge incentives, which is one of the reasons two of three essentially failed.  Again,…
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