As a kid, I remember contemplating why we needed to learn math when we had pocket calculators. Lucky for me, the keyword is contemplating rather than complaining. Math was easy for me for longer than I can remember. My first memory was flash cards. My father, who never carried a calculator, emphasized the importance of math. His calculator was a short pencil – the kind you get with the golf scorecard – and anything to write on to do long math. “Worksheets” included boards, walls, shelves, bags of seed or feed, farm equipment, or anything that would take graphite. Doing…
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This week, I am joined by someone who actually knows what she is talking about: Kristin Laursen, our Director of Marketing and Business Development. The two of us attended the Association of Energy Services Professionals (AESP) Spring Conference in Salt Lake City last week. The theme of the conference was marketing and customer engagement. Marketing and customer engagement is moving at Mach speed. Campaigns and outreach that may have gotten program managers over the finish line in time five years ago, three years ago, or even last year, are likely on the verge of obsolescence. My simpleton assessment is that…
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