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Better than Best Program Practices

By Energy Rant No Comments
When Val Jenson talks, I listen. When he writes, I read. His recent article in Energy Central triggered an avalanche of ideas for a program, portfolio, and industry overhaul needed to get us there, which is the next level of savings equal to the last 25 years of lighting replacements and retrofits. Those days are gone, and unfortunately, the line of thinking that got us here (light bulbs) won’t get us there. Downstream Days are Numbered Let’s start with my favorite need for an overhaul, which is my greatest peeve – rebates and cash incentives to customers, known as a…
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Energy Rant – Best of I Told You So

By Energy Rant No Comments
Don’t you hate it when the holidays come, and the A-Team of whatever it may be – radio show hosts, NPR, WPR, other talk radio and news stations - play their “best of” broadcasts? It is essentially retreads of irrelevant, untimely information. Of course we don’t do this at the Rant. Instead, this holiday week, I am going to add some recent reinforcement and other timely information in which you are sure to be interested. Guaranteed, or you may need to see a counselor. Customer Engagement, Take 2 A few weeks ago in Customer Engagement, Get with It or Get…
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Paying to Lose

By Energy Efficiency, Energy Rant, Utility Stuff No Comments
Jenny Craig customers do it all the time – pay money to consume less.  This may make perfect sense to people who understand customers’ needs, but to others it seems really stupid to pay somebody to help use less of something.  This is a bit like utility programs that spend money for customers to use less of their product. The vast majority of our energy work comes from referrals and repeat clients.  On numerous occasions, we seemed to have customers at the tipping point, only to have them bail out at the last minute.  Why?  The utility introduced us to…
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