This week's Energy Rant is written by Kenny Porter and Tyler Kashdan of Michaels Energy. As I shoveled my way out of the recent record-breaking snowstorm, I couldn't help but reflect on the monumental effort it took to move all that snow. It reminded me of our work in outreach. Not the physical lifting of snow, but the weighty task of convincing customers that their time isn't wasted and that real benefits await them by enrolling in utility energy efficiency programs. We're dedicating this blog to talk about our role as Account Managers. So Much Waste Did you know that commercial…
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When Val Jenson talks, I listen. When he writes, I read. His recent article in Energy Central triggered an avalanche of ideas for a program, portfolio, and industry overhaul needed to get us there, which is the next level of savings equal to the last 25 years of lighting replacements and retrofits. Those days are gone, and unfortunately, the line of thinking that got us here (light bulbs) won’t get us there. Downstream Days are Numbered Let’s start with my favorite need for an overhaul, which is my greatest peeve – rebates and cash incentives to customers, known as a…
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Don’t you hate it when the holidays come, and the A-Team of whatever it may be – radio show hosts, NPR, WPR, other talk radio and news stations - play their “best of” broadcasts? It is essentially retreads of irrelevant, untimely information. Of course we don’t do this at the Rant. Instead, this holiday week, I am going to add some recent reinforcement and other timely information in which you are sure to be interested. Guaranteed, or you may need to see a counselor. Customer Engagement, Take 2 A few weeks ago in Customer Engagement, Get with It or Get…
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