As a company leader and owner, efficiency advocate, and AESP Board Member, I spend many of my waking hours and maybe many of my unconscious hours analyzing and processing behavior. What motivates people, and why do they choose what they choose? When I read a headline like White House Poised to Relax Mileage Standards - Rebuffing Automakers, the caution lights start spinning in my mind. What is going on here? Why on earth would they want this? Read on. The Trump administration seeks to reduce the federal average fuel mileage standard from the Obama-set 54 miles per gallon to 37…
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