attribution studies Archives

Aug 27

Efficiency – With Tectonic Power and Pace

By Jeff Ihnen Energy Rant One Comment

I am no mountaineer, but without looking, I know the Himalayan range is growing taller. How do I remember this? Because the earth’s crust is made up of tectonic plates that are always moving. The edge of tectonic plates forms fault lines for earthquakes. Did you know, that at some point, coastal California will be neighbors with Alaska? It’s true. A hell of a lot of earthquakes will happen in between, giving “bumpy ride” new meaning. In Southern Asia, the plate that India sits on is slamming into Asian landmass, thrusting Everest higher, adding roughly 2.4 inches per year to…

Mar 23

Love0

Clean Energy Disconnect Between Say and Do

By Jeff Ihnen Energy Efficiency, Energy Rant No Comments

This article, Americans could pay more for clean energy. But will they really?, from Utility Dive reminds me of my own life experiences with squirrelly people. They talk a good game, but where is the action? It also reminds me of the folly in precise net-to-gross, or attribution studies. The article highlights findings of a University of Michigan study regarding consumer concerns over energy prices and the environment. The findings include: Ninety three percent say energy prices are affordable. The threshold for unaffordable is a 140% increase! Energy markets are inelastic (I said this a long time ago). Self-reported willingness…