Niche programs fill gaps and help round out successful program portfolios. Michaels offers segment-specific programs such as hotels, municipal buildings, libraries, and casinos, as well as technology-specific programs such as advanced rooftop units, pumps, fans, and blowers. Our approach to niche programs is based upon thorough knowledge of customer segments, proven pilot programs and transition to permanent programs, vast experience analyzing specific technologies, and successful collaboration with utilities to identify customers with high potential and willingness to participate.
Michaels has extensive experience piloting niche market programs, targeting under-served market segments. Our in-depth technical expertise allows us to address all technology types located within these facilities. We work to speak the language of that specific market, identifying barriers to implementation and helping develop solutions to those barriers. This offers utilities the opportunity to capture energy savings from market sectors that are not well served by conventional programs.