I did some research on features and benefits, in general. A quick internet search of features and benefits revealed that definitions vary from one source to the other. Indeed, we surveyed our own management team for features and benefits of the services and programs we provide. I found that one person’s program description was another’s features. Going further, what I found was that benefits aren’t necessarily the end of the story to the buyer. What is the value of the benefit, and how does that relate to customer satisfaction? Customer satisfaction is a benefit of energy efficiency programs to any…
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