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utility program space

Customer Engagement – Beyond Beaver Pelts

By Energy Efficiency, Energy Rant No Comments
Last week I discussed behavior programs but in the larger sense, the fact that energy efficiency programs have traditionally treated people like animals.  They are treated like animals because they are essentially tricked into buying energy efficient appliances and doohickeys in exchange for cash rewards.  With some program exceptions, like custom efficiency and retrocommissioning, customers are not provided with information to make informed decisions. Technology and innovation move much faster outside the utility program space.  For example, nearly all credit cards provide some sort of cash back or other perks that can be equated to dollars.  I leverage my “free”…
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