The race is on to develop and deliver next generation successful energy efficiency programs. There is indeed innovation in the marketplace. The days of what I call “hamburger selling” will end, probably in the next decade. Selling EE in these cases is like selling hamburgers – who can sell the most and the cheapest hamburgers that people will eat. The product is unsophisticated – lighting, primarily. The market is huge and opportunities ubiquitous. Marketing and selling the burger is the name of the game and will be for a few more years. In the past five years, energy efficiency has…
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