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rebound effect

Holy Cow, Fumble!!!!

By Energy Efficiency, Energy Rant No Comments
Yale and Environmental Defense Fund socialites have published an article for Nature  (you can purchase the article with a federally backed low-interest loan or borrowing against the negative equity in your home) indicating that rebound effect is over-hyped.  Rebound, snapback, backfire, fumble, boot, bogey, crash, and other terms are used to describe consumers’ change in behavior to use efficient energy consuming products more because they are cheaper to operate. Sometimes one needs to use perverse reasoning beyond social norms (no not that) to shoot down illogic.  First, consider that behavior change is the golden pinnacle of any energy efficiency portfolio. …
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Delta Lambda Jamba Effect

By Energy Efficiency, Energy Rant, Utility Stuff One Comment
I was recently pushed over the edge again by multiple opinion pieces declaring that energy efficiency is a waste of time and money because of rebound effect.  Rebound basically means that if consumers buy an efficient appliance, car, or light bulb, they will simply use it more and therefore save less, or even use more energy at the proverbial “end of the day”. First in this series was an opinion piece from a Cal State Fullerton professor published in The Wall Street Journal.  Below is my response to the journal: Robert J. Michaels’ commentary on August 20th suggests energy efficiency…
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