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profiling

Utilities v Big Tech Google and Facebook

By Energy Rant No Comments
“Don’t be evil.” That was the tagline for Sergey Brin and Larry Page, the founders of Google, er Alphabet. Hahahaha! For some reason, they ditched this motto three years ago. They also used the name change fig leaf to paint over their sins. When you make an audacious statement like that and demonstrably act in ignorance of it, putting the best of spins on it, I do not forget. I’m reminded of it every time I see headlines like, “Tech’s Dirty Secret; The App Developers Sifting through your Gmail” or “How to Keep Google from Owning Your Online Life.” These…
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Getting Personal with Inbound Marketing

By Energy Rant No Comments
I was reading an article recently, and I apologize because I don’t remember what or where it was to share it, but the crux of the article was times have never been better, and the good ole days weren’t so grand. The conveniences of modern life can fill books, but what most people think they despise, actually benefits them. An easy example is profiling via personal internet activity from Google to Amazon, to even your internet service provider. Who doesn’t like autofill provided by Google? What about saving credit card data so I can sit on my bum instead of…
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