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market share

Image shows graphic of electric vehicle with buildings behind it.

Stay In Your Lane of Strength, or Pay

By Energy Rant No Comments
My top “strength,” as scientifically assessed by Gallup CliftonStrengths®, is context, which may also be defined as a historian. My other top strengths include attention deficit, information hoarder, and rabbit hole aficionado. Orwell’s famous 1984 quote says, who controls the past, controls the future, and who controls the present controls the past. Well, I’m not controlling anything; I’m hoarding it. Those who study the past can more accurately forecast the future because human nature never changes. History Lessons from Utilities There are limitless examples of companies leaving their lane to pursue bad ideas and things their customers don’t want. Examples…
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program

Program Adoption Curves – Telephones and Televisions

By Energy Rant No Comments
There are certain energy efficiency programs that we are never going to pursue – all those that are in the late majority and laggard stages. Those ships left the pier 10-15 years ago, and we are not going to attempt to catch them. In two words, they are widget programs, up, down, mid, over, under-stream programs of all stripes, including direct install. The previous chart shows theoretical adoption and market share curves. Of course, in reality, adoption isn’t nearly as pretty, as shown in the next chart, which is fascinating. You will want to get your own version of that…
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Market Transformation in Wonderland

By Energy Efficiency, Energy Rant One Comment
I just completed my draft of the forthcoming paper titled, “Know-How and the Incessant Energy Diet”, for the AESP 2014 National Conference.  In preparation for that, I thought, this is more work than writing Energy Rant blog posts because I have to scrounge for expert research to back my assertions because “this is the way it is – trust me”, isn’t good enough for a published paper.  Fortunately, I found plenty of ammo to make my point in a couple evaluation publications including this one conducted by our friends at Research into Action regarding the Southern California Edison Retrocommissioning program. …
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