impacts Archives - Michaels Energy

Apr 22

The Prickly Pitfalls of a Poor Program Plan

By Julie Blackwell Energy Rant No Comments

This week’s Energy Rant is courtesy of guest writer, Julie Blackwell, Manager - Program Strategy at Michaels Energy. Poor program planning can and will wreak havoc on your program’s performance. Program design is multifaceted. There is the technical side, focused on measures, standards, impacts, and cost effectiveness. The process side outlines steps, roles, and responsibilities. Communication is responsible for forms, directions, and engaging outreach. These are just a few examples of the many design categories. The point is, the program designer is rarely an expert in every aspect of a program’s design. Therefore, the designer must seek out and engage…

Oct 24

Love0

Guest Rant – Marketing Gone Wrong…and Right

By Liz Haworth Energy Rant No Comments

Guest blog alert! Kristin Laursen and Teri Lutz here, filling in for Jeff while he relaxes somewhere in the middle of Iowa, sipping martinis and riding tractors (for real, we couldn’t make this up). So if you disagree with anything in this Rant, you’ll have to wait until Jeff returns and take it up with him. ;) A common frustration in the utility industry, or any industry for that matter, is “why aren’t we hitting our targets?” In our industry, those targets can include any number of things, from customer interactions, to program participation, to impacts, and many things in…