We’re picking up where I left off a couple weeks ago with the dead kWh. That post was based on the Public Utilities Fortnightly article, cleverly titled, The Kilowatt Hour is Dead – Don’t Send Flowers. For that, I focused on whether or not customers will get involved and make a significant impact on a boring 1.3% of their life expense. That 1.3% is the slice taken up by electricity costs of the average consumer. This time, I'm training my laser on an old-school thought from utilities AS EXPLAINED BY the author, Mark Gabriel, the CEO of the Western Area…
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