The race is on to develop and deliver next generation successful energy efficiency programs. There is indeed innovation in the marketplace. The days of what I call “hamburger selling” will end, probably in the next decade. Selling EE in these cases is like selling hamburgers – who can sell the most and the cheapest hamburgers that people will eat. The product is unsophisticated – lighting, primarily. The market is huge and opportunities ubiquitous. Marketing and selling the burger is the name of the game and will be for a few more years. In the past five years, energy efficiency has…
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State and federal budgets are headed for the cliff to varying degrees with few exceptions. Here in Wisconsin, we’ve had the Battle Royale fight to the death cage match with the repubs on one side and the unions on the other while the dems were hiding out in a witness protection plan. Meanwhile at the federal level, we are on a dangerous trajectory unseen in my lifetime. People have whined about the deficit and debt since my adolescence – the Miracle on Ice days against the Soviet Union. I kept saying, “It’s not a problem. It’s not a problem.” Why? …
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