One of the most rewarding aspects of our business is ensuring people get it right and customers get the legitimate energy and monetary savings they should be receiving. My answer to “why should we pick you?” is: we are passionate about what we do; we get things right; and we want to make a difference – improve things. The problem occurs when others don’t give a rip about these things. Michaels’ primary thrust in the evaluation arena is impact evaluation, which is – what difference does the program make? The questions are (1) what is happening versus what would have…
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