This week, I am joined by someone who actually knows what she is talking about: Kristin Laursen, our Director of Marketing and Business Development. The two of us attended the Association of Energy Services Professionals (AESP) Spring Conference in Salt Lake City last week. The theme of the conference was marketing and customer engagement. Marketing and customer engagement is moving at Mach speed. Campaigns and outreach that may have gotten program managers over the finish line in time five years ago, three years ago, or even last year, are likely on the verge of obsolescence. My simpleton assessment is that…
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Happy New Year! I am launching 2017 with this positive, upbeat Rant (my apologies to all my Oscar the Grouch fans). I have a go / no-go test for our company’s involvement with organizations: if we are going to be members of something, we are going to participate in, benefit from, and contribute more than money to the organization. Otherwise, it is indeed a waste of money. The Association of Energy Services Professionals (AESP) is an organization I’ve been involved with since 2010. That was the year I attended the big shindig, the National Conference, for the first time. Since…
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I remind and inform people from time to time that my career in this industry consists of three distinct eras. In the first era, lasting about five years, I was running, climbing, crawling, and digging around in commercial and industrial facilities for comprehensive energy assessments and studies. This included gobs of energy analyses, simulations, and fairly complex cost estimating. The second era included essentially mentoring others to do the same, plus reviewing thousands of calculations and hundreds of reports. The third includes business development, program development, implementation, and evaluation – with a much grander view of the industry. In the…
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I was recently pushed over the edge again by multiple opinion pieces declaring that energy efficiency is a waste of time and money because of rebound effect. Rebound basically means that if consumers buy an efficient appliance, car, or light bulb, they will simply use it more and therefore save less, or even use more energy at the proverbial “end of the day”. First in this series was an opinion piece from a Cal State Fullerton professor published in The Wall Street Journal. Below is my response to the journal: Robert J. Michaels’ commentary on August 20th suggests energy efficiency…
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Carbon taxes or cap and trade seem to have been a foregone conclusion in our industry of energy efficiency. I’m not so sure. I, like many other engineers in the energy efficiency business have always been cynical about global warming, which for some reason is now known as climate change. I would argue that a relatively small portion of anti-carbon people are true believers, that carbon is having or will have a significant effect on the climate and I have no problem with that. What I do have a problem with is the vast majority of people and organizations who…
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