Hi folks! We’re picking up from last week’s post in which we examined three vital elements for advancing technologies from successful pilots to mainstream acceptance and market penetration. They are: Makin’ money – it must be profitable from the manufacturer through the point of sale to the end-user. Cool – getting market penetration is much easier when customers show off their new thing to their sphere of colleagues, friends, and neighbors. Simple – end-users of the product should understand the product and have no surprises like, why is my water heater blowing cold air? Pilot Results I estimate the vast…
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