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customer experience

Image shows fish on fishing pole with text "Giant Killing Customer Experience."

Giant Killing Customer Experience

By Energy Rant No Comments
The snow has melted for now, although a foot of snow is forecasted overnight as I draft this. The lake ice is gone, and folks are Jonesing for open water fishing. Back in the day, when my father was still with us, we fished to eat because he said so. In our home state of Minnesota, that meant we fished walleyes, which are attractive fish (there are ugly fish – catfish, carp, believe me) but boring. My mission was to fill the live well with the limit and get on to some real fishing for pike and muskies. They are…
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Electricity Supply – Listen and Watch the Herd or Prepare for an Ugly Ending

Electricity Supply – Listen and Watch the Herd or Prepare for an Ugly Ending

By Energy Rant One Comment
Ross Shafer delivered the keynote speech at AESP’s 2016 National Conference in Phoenix a few weeks ago. Mr. Shafer is a former late night talk-show host/comedian, game show host, author, and speaker. His message for AESP was excellent. He was engaging and funny, but most importantly, he presented sound, valuable advice for business; specifically customer satisfaction and experience. I cannot recall a single thing of substance he said that I disagree with. In fact, I passed along much of his advice to our team at Michaels via The Daily, our employee-only blog. One area of advice from Mr. Shafer was:…
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customer satisfaction

The Value of Customer Satisfaction – Subduing the Eddie Haskells

By Energy Rant No Comments
I did some research on features and benefits, in general.  A quick internet search of features and benefits revealed that definitions vary from one source to the other.  Indeed, we surveyed our own management team for features and benefits of the services and programs we provide.  I found that one person’s program description was another’s features. Going further, what I found was that benefits aren’t necessarily the end of the story to the buyer.  What is the value of the benefit, and how does that relate to customer satisfaction? Customer satisfaction is a benefit of energy efficiency programs to any…
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