customer engagement Archives

Nov 05

Goals – Think Big or Step Aside

By Jeff Ihnen Energy Rant One Comment

Featured Micro-Rant: Anyone who thinks or says, “We’re all efficient. The candy is gone. The cow is dry. The turkey is cooked. The apple tree died. It’s time to quit.” IS WRONG. (yes, that was me yelling) I believe, as demonstrated last week, that the greater savings and more cost-effective savings are waiting to be harvested through engagement and dispersion of timely, relevant information to energy users. Let us continue from last week with discussions of how to arm building operators to slay their own drift of energy hogs. Information, inspiration, a little direction, and a destination are very powerful…

Jul 06

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Energy Rant – Best of I Told You So

By Jeff Ihnen Energy Rant No Comments

Don’t you hate it when the holidays come, and the A-Team of whatever it may be – radio show hosts, NPR, WPR, other talk radio and news stations - play their “best of” broadcasts? It is essentially retreads of irrelevant, untimely information. Of course we don’t do this at the Rant. Instead, this holiday week, I am going to add some recent reinforcement and other timely information in which you are sure to be interested. Guaranteed, or you may need to see a counselor. Customer Engagement, Take 2 A few weeks ago in Customer Engagement, Get with It or Get…

May 08

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Customer Engagement – Get With it or Get Lost

By Jeff Ihnen Energy Rant 2 Comments

This week, I am joined by someone who actually knows what she is talking about: Kristin Laursen, our Director of Marketing and Business Development. The two of us attended the Association of Energy Services Professionals (AESP) Spring Conference in Salt Lake City last week. The theme of the conference was marketing and customer engagement. Marketing and customer engagement is moving at Mach speed. Campaigns and outreach that may have gotten program managers over the finish line in time five years ago, three years ago, or even last year, are likely on the verge of obsolescence. My simpleton assessment is that…

Mar 24

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Customer Engagement – Beyond Beaver Pelts

By Jeff Ihnen Energy Efficiency, Energy Rant No Comments

Last week I discussed behavior programs but in the larger sense, the fact that energy efficiency programs have traditionally treated people like animals. They are treated like animals because they are essentially tricked into buying energy efficient appliances and doohickeys in exchange for cash rewards. With some program exceptions, like custom efficiency and retrocommissioning, customers are not provided with information to make informed decisions. Technology and innovation move much faster outside the utility program space. For example, nearly all credit cards provide some sort of cash back or other perks that can be equated to dollars. I leverage my “free”…

Goals – Think Big or Step Aside

Energy Rant – Best of I Told You So

Customer Engagement – Beyond Beaver Pelts

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