Last week I couldn’t resist responding to the ISO New England’s report, 2021 Economic Study: Future Grid Reliability Study Phase 1 because it paralleled what I wrote a couple of weeks earlier in Electrification At Scale. This week, we’re back to better than best practices in efficiency programs. Last time I described how downstream rebates are often wealth transfers because they are downstream of key decision points and barriers. As I replied to a job candidate who asked me how I would approach a utility to try to persuade them of this, I described how our purpose for being in…
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I’ve spent most of my career in energy efficiency marketing and selling energy efficiency to clients and anyone who might listen. Come to think of it, I marketed and sold to a lot of people who didn’t listen, to be sure. So no one is safe. A major component is removing barriers; also known as excuses, and sometimes bad ones. Selling EE is very challenging but rewarding and it’s the way it should be rather than jamming laws down the gizzards of the public by the dysfunctional, corrupt, and clueless bunch in Washington. Last week a guy actually presented a…
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