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Diet Soda and the Triple Bypass

By Energy Efficiency, Energy Rant No Comments
Last week I took a survey by AESP as they are gathering a pulse on where hacks like me think the trends are heading.  This coincided with last week’s rant regarding the end of lighting, and I essentially gave AESP a special edition rant in the survey, for free!  Unfortunately, I didn’t save my responses so I will just redo them.In my responses, I used parallels between energy efficiency and diet and health.  They are amazingly comparable.  Much of energy efficiency is akin to diet soda and low-fat ice cream.  The masses assume that, like doing a lighting retrofit, consuming diet…
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Paying to Lose

By Energy Efficiency, Energy Rant, Utility Stuff No Comments
Jenny Craig customers do it all the time – pay money to consume less.  This may make perfect sense to people who understand customers’ needs, but to others it seems really stupid to pay somebody to help use less of something.  This is a bit like utility programs that spend money for customers to use less of their product. The vast majority of our energy work comes from referrals and repeat clients.  On numerous occasions, we seemed to have customers at the tipping point, only to have them bail out at the last minute.  Why?  The utility introduced us to…
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